Tuesday, October 12, 2010

Michael Fertik on Privacy and Social Networks

81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. We are the last generation to know privacy as it was and from now on, it will have to be taught. We are entering a new era of publicness or publicy, where we are solely responsible for creating and defining our online persona.

Amplify’d from www.briansolis.com


Thank you for joining me for the 5th episode of (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. In this episode, Michael Fertik, founder and CEO of Reputation Defender, joins the program to discuss privacy and the reasons why you and everyone who matters to you, will be unfairly, but forever judged by what’s online.
A recent study by security company AVG and Research Now surveyed  2,200 mothers in North America (USA and Canada), the EU5 (UK, France, Germany, Italy and Spain), Australia/New Zealand and Japan, and found that 81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. 92 percent of U.S. children have an online presence thrust upon them by the time they are 2 years old. In many cases, a digital presence is born before the child, with sonograms (23%) actively published and shared on social networks and blogs.
While innocent in nature, this behavior exhibits the simplicity of sharing first and the recognition of potential consequences later.
In Engage, I talk about fusing the “Me” in social media with the “We” in the social web. We cast digital shadows and trigger a butterfly effect with everything we share online.
I believe that we are the last generation to know privacy as it was and from now on, it will have to be taught. We are entering a new era of publicness or publicy, where we are solely responsible for creating and defining our online persona. Some will learn the hard way. Others will learn to take the wheel of their personal brand and steer it in a direction that reveals meaningful opportunities and experiences.
Studies already show that as much as 64 percent of HR managers screen candidates by what they find on social networks. 88% of universities rate social media important in evaluating prospective students. Lenders are researching your social graph to assess your credit risk.
It’s time to take control.
Remember, what works against you also works for you…as George Bernard Shaw once said, “Life is not about finding yourself, it’s about creating yourself”.
A few other interesting stats from the “Digital Birth: Welcome to the Online World” study:
Mothers that gave their baby an email address

Overall – 7%
USA – 6%
Canada – 9%
UK – 4%
France – 7%
Italy – 7%
Germany – 7%
Spain – 12%
(EU5 – 7%)
Australia – 7%
New Zealand – 4%
Japan – 7%
Mothers that gave their baby a social network profile

Overall – 5%
USA – 6%
Canada – 8%
UK – 4%
France – 2%
Italy – 5%
Germany – 5%
Spain – 7%
(EU5 – 5%)
Australia – 5%
New Zealand – 6%
Japan – 8%
Read more at www.briansolis.com